Autotrader Enlists Stars of "The Dukes of Hazzard" to Celebrate the Company's New Logo at Bristol Motor Speedway
Paint scheme unveiled for Joey Logano's No. 22 Team Penske Ford
ATLANTA, April 15, 2015 /PRNewswire/ -- Hot off the heels of its new logo launch, Autotrader is racing into Bristol, Tenn., as the primary sponsor of Team Penske driver Joey Logano at the Food City 500 on April 19.
Helping to unveil the all-new paint scheme for the No. 22 Ford Fusion are Tom Wopat and John Schneider, stars of the popular Autotrader commercials which reunite the beloved Duke brothers from the hit TV show The Dukes of Hazzard.
"I speak for everyone at Bristol Motor Speedway when I say we are honored to welcome the Duke Boys to our track for what is sure to be a thrilling race weekend," said Jerry Caldwell, executive vice president and general manager for Bristol Motor Speedway. "We'd like to thank Autotrader for choosing our race track for the launch of their new paint scheme."
The new Autotrader No. 22 Ford Fusion, much like Autotrader's Dukes of Hazzard commercials, features a refreshed creative scheme that reflects the company's rebranding in late March. The new logo drops the ".com" and now includes an "AT" icon that draws inspiration from vehicle badges.
Throughout race weekend, the Autotrader Fanzone will be open to all race ticketholders. Guests will be invited to participate in "Car-aoke," a car-themed karaoke challenge, and can enter into a sweepstakes. The lucky sweepstakes winner will receive $25,000 towards the purchase of a vehicle through Autotrader.
Wopat and Schneider will appear in the Fanzone for a meet-and-greet with fans from 9:30 – 10:15 a.m. ET on Sunday, April 19. They will also serve as hosts of the Autotrader Pre-Race Concert, featuring Grammy-winning band Old Crow Medicine Show.
Created in 1997, Atlanta-based Autotrader is the Internet's ultimate automotive marketplace. As a leading resource for car shoppers and sellers, Autotrader aggregates millions of new, used and certified pre-owned cars from thousands of dealers and private sellers and provides expert articles and reviews. Autotrader, which also operates the AutoTraderClassics.com auto marketing brand, is wholly owned by Cox Automotive. Additionally, Cox Automotive owns Kelley Blue Book(KBB.com®), Manheim Auctions as well as companies that provide a full suite of software tools that help dealers and manufacturers manage their inventory and advertising online: vAuto®, HomeNet Automotive®, VinSolutions®, Xtime®, AIS Rebates™, Genius Labs® and Haystak® Digital Marketing. Cox Automotive is a subsidiary of Cox Enterprises. For more information, please visit http://press.autotrader.com.
Photo - http://photos.prnewswire.com/prnh/20150415/198737
Photo - http://photos.prnewswire.com/prnh/20150415/198738
Logo - http://photos.prnewswire.com/prnh/20150316/181852LOGO
For further information: Kristin Ballard, Assoc. PR Manager, Autotrader, 678-350-5896, email@example.com
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