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The automotive wing of Cox Enterprises has chosen Las Vegas as a test market for new online services to cut time out of car purchases at dealerships.
Cox has introduced the new features to its online car marketplace Autotrader.com for new and used cars at 24 local dealerships.
Later this year, the company will add them to its car value researcher Kelley Blue Book and franchised dealership websites supported by Cox’s Dealer.com.
The company hopes its new Accelerate tools cut time spent at Las Vegas car dealerships, said Mike Burgiss, vice president of digital retailing for Cox Automotive.
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