Cox Media Group Uses Award-Winning Experience Technology to Offer Fans VIP Upgrades for BLI Summer Jam 2015
Cox Media Group and Experience (expapp.com), the award-winning fan experience technology company, offered VIP seat upgrades and premium experiences to music fans at the June 13, 2015 BLI Summer Jam at the Nikon at Jones Beach Theater. The unique partnership generated a significant spike in downloads of the 106.1 BLI App for iPhone and Android.
Fans registered through the 106.1 BLI mobile app and had the opportunity to be selected for exclusive meet-and-greets with 2015 Summer Jam artists including Flo Rida, Carly Rae Jepsen, and R5. Additionally, users of the app were served unique and interactive backstage content throughout the day that synched with the concert.
“Our radio brands have always offered listeners unique ‘money can’t buy’ experiences, such as meeting their favorite artist,” said Tim Clarke, Senior Director of Digital Audience for Cox Media Group. “Concertgoers are already actively engaged on their mobile phones at our events. The BLI App and integration with Experience was a natural extension to the concert and gave users an even more exciting and immersive experience at the event.”
Stan Deak, Experience Vice President noted, “Through our partnership with Cox Media Group, Summer Jam fans were given the opportunity to connect with their favorite artists and get up close and personal at this year’s concert. Offering concertgoers access to upgrades, experiences and unique content makes for happy, more engaged fans.”
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America’s leading direct marketing companies, and Savings.com, a leading online source for savings. The company’s operations currently include 14 broadcast television stations and one local cable channel, 59 radio stations, seven daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 31 million TV viewers, more than 3.5 million print and online newspaper readers, and more than 14 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.
Experience is an award-winning fan experience technology company dedicated to making sure fans enjoy live events to the fullest extent possible. With Experience, fans can personalize their live event experience by upgrading seats or participating in other unique opportunities all from their mobile device. With over 250 global partnerships, Experience is the official upgrade partner of MLB.com and the preferred mobile upgrade partner for the National Football League (NFL.com). Additionally, Experience is the preferred partner for Live Nation Entertainment and Ticketmaster, enabling their millions of fans access to upgrades and experiences at live events. The company is known for its innovative technology, exceptional customer service, and unprecedented approach to improving the fan experience for each fan at every event. Learn more by visiting expapp.com; follow us on Twitter @ExpApp or Facebook at facebook.com/ExpApp.
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