Manheim Partners with Hendrick Automotive Group to Create Multi-Lane Auction Operation in North Carolina
Manheim Charlotte Established at Hendrick Dealership in Concord, N.C. to More Efficiently Source, Remarket Vehicles from 26 Hendrick Dealership Stores in Charlotte
To create a more efficient way for Hendrick Automotive Group to source and remarket vehicles from their 26 dealerships in Charlotte, Manheim established Manheim Charlotte, an onsite auction operation at a Hendrick Automotive Group dealership in Concord, N.C. The four-lane, retrofitted operation that opened earlier this month takes advantage of Manheim technology and staffing such as Simulcast, auctioneers, auction block support, and full-time employees. This is the second auction operation that Manheim has created for Hendrick Automotive Group; the first one opened last year in Charleston, S.C.
“When we look for better ways to source more used cars and create more efficient remarketing strategies, we look to Manheim,” said Chris Little, Hendrick Automotive Group’s vice president of variable operations. “Our deep collaboration and partnership is generating the type of solutions we need to grow and better compete.”
Manheim Charlotte, formerly Hendrick Chrysler Dodge Jeep RAM of Concord, which is now located at Hendrick Auto Mall Concord, hosts weekly Wednesday sales that are open to registered dealers. The four sale lanes in Concord are numbered in honor of Hendrick Motorsports’ NASCAR drivers: Dale Earnhardt Jr. (88), Jeff Gordon (24), Jimmie Johnson (48) and Kasey Kahne (5).
Manheim Charlotte held its first grand opening sale on Jan.7, attended by nearly 600 dealers who bought 86 percent of the 508 vehicles offered for sale.
“When a key customer such as Hendrick Automotive shares its future vision and business goals with us, it allows us to explore a variety of new and different possibilities,” said Susie Heins, Manheim’s vice president of dealer sales. “Manheim Charlotte is the direct result of how deep collaboration between our companies can deliver win-win results.”
In March 2014, Manheim opened a one-lane retrofitted location at a Hendrick Automotive Group dealership facility in Charleston, S.C. Manheim Charlotte differs from the Charleston location in that it has a full-time, onsite staff, offers services such as vehicle inspections and takes vehicles from all Hendrick Automotive Dealerships in North Carolina. The 49,000 square foot facility will include a covered area for auction staff to write condition reports on vehicles.
Manheim and Hendrick Automotive have been working together for more than 10 years. During this time, Manheim has delivered a variety of business solutions, including the sales locations in Concord and Charleston, Dealer Trade Networks, remarketing training for the company’s used car directors, and consulting services that have led to more efficient and profitable solutions.
Hendrick Automotive Group, which operates more than 90 dealerships in the U.S., selected Manheim as their exclusive remarketing partner effective Jan. 1, 2014. This partnership selects Manheim as Hendrick’s primary source for remarketing wholesale inventory through its physical locations, mobile auctions and online.
About Manheim (www.manheim.com)
Manheim is the leading global provider of vehicle remarketing services, connecting buyers and sellers of used vehicles to the largest wholesale used-vehicle marketplace. The company helps dealer and commercial customers achieve results by providing physical and digital auction channels, data analysis, financing, transportation and mobile products and solutions.
Manheim pioneered in-lane vehicle auctions and has been an innovator in both digital and mobile auction platforms. Manheim registers nearly 7 million used vehicles annually, facilitating transactions representing nearly $46 billion in value. Manheim’s research and consulting arm, Manheim Consulting, provides industry-leading market intelligence and publishes the widely recognized annual Used Car Market Report. The company offers dealer financing through NextGear Capital, Inc., and transportation services through Ready Auto Transport.
Headquartered in Atlanta, Manheim has more than 20,000 employees in 121 worldwide sites and generates annual revenues of more than $2.5 billion. A subsidiary of Cox Enterprises, Manheim participates in “Go Green with Manheim,” the company’s sustainability program.
About Hendrick Automotive Group (http://www.hendrickauto.com/)
Encompassing 95 dealerships from the Carolinas to California, Hendrick Automotive Group is one of the largest automotive retail organizations in the United States. Headquartered in Charlotte, North Carolina, the company employs more than 10,000 people in its dealerships, collision centers and accessories distributor installers in 13 states. For more information, please visit the Hendrick Auto website.
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