Rare.us Launches Second Annual “Rare Goes Yellow” Campaign to Benefit American Veterans


Cox Media Group site partners with Charlie Daniels to raise awareness

Rare.us announces the launch of its second annual “Rare Goes Yellow” campaign to honor veterans of the United States Armed Forces. Throughout November, Rare is partnering with The Journey Home Project – a nonprofit organization, co-founded by country singer Charlie Daniels – which connects donors to veterans’ groups that assist soldiers transitioning from deployment to civilian life. All donations made during “Rare Goes Yellow” will benefit The Journey Home Project, and Rare will match up to $5,000 in donations during the campaign.

To help spread awareness, Rare is dedicating a majority of editorial coverage to veteran profiles and stories on its site. Rare is also digitally “going yellow” from its usual red design during this time. Additionally, Rare Country will participate as a media sponsor for Charlie Daniels’ “Volunteer Jam” in Nashville, Tenn. on Nov. 30, and a portion of the event’s proceeds will go to The Journey Home Project.

“Many are familiar with the yellow “Support our Troops” ribbon of the past,” said Leon Levitt, publisher, Rare.us and vice president, Cox Media Group. “Yellow reminds our company of the courage and valor of America’s veterans. At Rare, we celebrate service and bravery, and we hope our efforts this month will draw attention to the causes close to and affecting the protectors of our freedoms.

A video trailer that details the campaign can be viewed on Rare Media’s YouTube channel.

Visit on.rare.us/RareGoesYellow this month to experience the stories of veterans of the United States Armed Forces, and join the conversation at #rarecares. Follow along with Rare on social at @Rare America on Facebook, @Rare on Twitter, and Instagram and #RareGoesYellow.

About The Journey Home Project

The Journey Home Project was co-founded in 2014 by country music legend Charlie Daniels. Conscious of the need to assist our nation’s veterans, members of The Journey Home Project set out to partner with organizations that do the most good, with the least overhead. Working in tandem with these organizations, The Journey Home Project is making a difference in the lives of American patriots to help meet their education, healthcare and employment needs. For more information about The Journey Home, visit www.thejourneyhomeproject.org.

About Rare Goes Yellow

Held annually, Rare Goes Yellow is a corporate social responsibility campaign executed by Rare.us every November. While it is celebrated during the month of November, Rare Goes Yellow isn’t limited to November or Veterans Day, but is a year-round initiative created by Fans 1st Media to bring awareness to the topic of veterans’ advocacy via its set of national digital properties. More information about Rare Goes Yellow can be found at on.rare.us/RareGoesYellow.

About Rare 

Rare, a media site incubated inside the Cox Media Group (CMG) Fans 1st Media division, is one of the fastest-growing sites in the United States. Boasting 40 million monthly visits and dubbed “America’s News Feed,” Rare covers national news, politics, culture, and more, driving conversation by delivering the buzzworthy content Americans like to share.


For further information: Emily Schwarz | 404.526.2495


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