In July, Cox Enterprises announced it was joining with the consulting firm Province Inc. to form Atlanta Esports Ventures, which will own and operate a new Atlanta Overwatch League team: the Atlanta Reign.
Overwatch is a team-based multiplayer video game, with organized competitions among professional players designed for spectator experience.
Professional video game competitions are still a head-scratching phenomenon for older generations (if they’ve even heard of esports). But they sell out stadiums and draw in television and web audiences by the hundreds of thousands.
In fact, esports is the fastest growing sport in the world, which is why Cox has taken an interest.
“It helps [Cox Enterprises] align with a new demographic,” Dallas Clement, executive vice president and chief financial officer of Cox Enterprises, told the magazine. “Young folks who are enormously enthusiastic about esports and gaming will possibly think of Cox as a place to come and work.”
With the proximity of the world’s largest airport, the Atlanta Magazine story points out that the city is the perfect geographical location to be a hub for gamers in the Southeast. There are hundreds of gaming companies operating in the metro Atlanta area, thanks in part to tax credits created for the film industry.