Outdoor Adventure
Dedicated to outdoor recreation and conservation
Cox Outdoors crafts the world’s most innovative outdoor performance gear and protects wild places.
Cox Outdoors is a business segment dedicated to outdoor recreation and conservation. Through its well-respected brands, it works to empower outdoor adventurers to go deeper into nature and take action to keep wildlife in wild places forever.
Where craft meets performance
KUIU
KUIU is a company focused on creating the world’s most innovative outdoor performance gear. It pushes the boundaries of performance by offering innovative ultralight weight materials created using the latest technology.
Designed for adventure
Loop
Loop is a company committed to creating expert fly-fishing equipment that helps anglers connect more deeply with nature. By combining high-quality gear with a passion for the outdoors, Loop inspires anglers to explore, appreciate and care for the natural environments where they fish.
“Cox Outdoors is all about connecting people with nature. We want to invest in companies that help people go deep into the wilderness and share stories that inspire others to take action and protect wild places for future generations.”
Will Thorburn
President
Cox Outdoors
Our Conservation Commitment
Cox Outdoors exists to make the wild corners of the world better for the next generation. We partner with conservationists, NGOs and storytellers to inspire everyone from hunters to anglers to backyard adventurers to work together to protect the environment.
From Kuiu’s direct support of big horn sheep and Loop’s deep support of wild fish in wild places, Cox Outdoors is taking action.
Read more about Cox Outdoors
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NewsCox Enterprises Launches New Cox Outdoors Business Segment
ATLANTA, December 9, 2025 – Cox Enterprises today announced the launch of Cox Outdoors, a new business segment dedicated to outdoor recreation and conservation. Cox Outdoors brings together two of Cox’s most recent investments: Loop Tackle, a company committed to producing expert fly-fishing equipment and protecting wild fish and wild places, and KUIU, a company focused on creating the world’s…