Motivo Meets Needs in Pandemic


Motivo, a startup that makes it possible for new therapists to get the virtual supervision required for state licensure, was ahead of the curve in many ways when it came to the COVID-19 pandemic. 

A recent Forbes article indicated that the new company, which Cox invested in last year, is uniquely positioned to fill a critical gap in providing mental healthcare services a gap which has only widened since the COVID-19 outbreak.  

Helping Therapists in Underserved Areas 

The goal of Motivo is to help aspiring therapists working in underserved areas get their careers off the ground. It does this by connecting them with clinical supervisors through live, HIPAA-compliant video sessions. (New therapists are required to complete approximately two years of face-to-face consultation with a licensed therapist after they graduate). 

Since launching in 2017, Motivo has quickly become the largest platform for therapist telesupervision. The company is now considering branching out to other types of healthcare providers, like occupational therapists, dieticians and speech language pathologists all of whom are required to complete numerous hours of pre-licensure supervision.   

A Resource During the Pandemic 

Motivo’s timing couldn’t be better. States are increasingly loosening supervision requirements as travel and other activities have been restricted, and as telesupervision of these providers has become a more widely accepted practice.   

A Rising Star 

Motivo was one of 10 companies chosen to participate in the 2018 class of Techstars Atlanta, a 12-week startup accelerator for which Cox is presenting sponsor. Read more about Motivo’s Techstars experience.   


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