Cox's Esports Franchise has a Name

Competing in the Overwatch League’s 2019 season is … the Atlanta Reign. 

The team, which is owned and operated by Atlanta Esports Ventures, a partnership between Cox Enterprises and Province Inc., recently announced brand details. The Overwatch League is the first global professional esports league with city-based teams across Asia, Europe and North America. Overwatch is a team-based multiplayer video game, with organized competitions among professional players designed for spectator experiences.  

“We are excited to finally unveil the Atlanta Reign,” said Paul Hamilton, president and chief executive officer of Atlanta Esports Ventures. “We said from the beginning that we are building to compete. We chose a name that reflects that intention. We want to engage directly with Atlanta’s passionate esports community and the city as a whole.”  

The Atlanta Reign official colors are light gray, red and charcoal gray. The team logo features a red phoenix rising within a royal crest, referencing Atlanta’s city seal and making a nod to new beginnings, according to the press release. The phoenix is crowned to complement the regal theme of the team’s name. When all the elements are put together, the logo paints a picture reflective of Atlanta, intended to represent strong work ethic, reinvention and excellence. Watch the hype video below.

The 2019 Overwatch League season kicks off on Feb. 14, 2019 and runs through summer 2019. For more information on the Overwatch League, visit www.overwatchleague.com. You can also follow the Atlanta Reign on Twitter @ATLReign and on Facebook at Facebook.com/ATLReign.