Drive Safe, Reap Rewards: All-New Dojo App Offers Bragging Rights, Points Redeemable for Swag


Free iOS Application Gives Drivers Scores for Control, Caution, Focus

Drivers looking for a fun new way to hone their safe-driving skills can use Dojo, an all-new mobile app from Cox Automotive™, the same company that brings consumers Autotrader, Kelley Blue Book and other brands focused on changing the way the world buys, sells, owns, and now drives cars.

Dojo inspires motorists to drive with purpose by monitoring and rewarding safe driving habits.  The free iOS application accesses a user’s mobile phone to monitor key driving behaviors and gives users a score.  The safer Dojo users drive and the more they improve their skills, the better their overall score and thus more chances for reward opportunities.  Dojo is the result of Cox Automotive’s StartUP, an internal competition that encourages team members to pitch their ideas and pursue their entrepreneurial interests.

Dojo assesses driver safety using sensors built directly into users’ phones like Accelerometer, Gyroscope and GPS to gauge driver behavior.  Dojo measures a driver’s caution, control and focus while on the road by measuring a wide variety of safety factors, such as speeding, hard braking, sharp accelerations, phone use, swerving, length of time driving and time of day.  After each trip is completed, Dojo will calculate a “trip score” based on the user’s driving behavior.  The driving data for each trip feeds into users’ overall caution, control and focus scores, which are averaged to create an overall driver score.   After each trip, the app even shows on a map when and where driving infractions occurred, so users can understand their scores and learn which areas need improvement.

“With Dojo, we are committed to making the roads safer by inspiring motorists to drive differently,” said David Liniado, vice president of adjacent growth for Cox Automotive and responsible for leading the company’s new ventures.  “We created Dojo because we were frustrated with the fact that even with all the modern bells and whistles that make cars safe, millions of unnecessary accidents still happen.  We want Dojo to help bring awareness, education and positive reinforcement to the way we all drive.”

Dojo users earn rewards for their positive driving behaviors.  Points accumulate over time and can be redeemed right from user’s phones for items like merchandise, gift cards, sweepstakes entries and even charity donations, all powered by Dojo rewards partner mPLUS Rewards.

To inject some fun into the world of safer driving, Dojo users can further drive change through friendly competition.  Users can invite their friends and family to participate in Dojo to see who truly is the better driver.  A leaderboard within the app means users always know where they rank within their group of friends and family.

“Safe driving is a top concern for me as a parent especially, and we are fortunate to be able to transform the Dojo idea into a reality via the Cox Automotive StartUp program,” said Debbie Hoffman, Dojo co-founder and Cox Automotive StartUP competition winner.  “We understand that competition and rewards are both key to grabbing not only the attention but also the engagement of today’s teen drivers.  Dojo is unique in how it not only helps users improve their driving skills, but it also combines a fun sense of healthy competition and great opportunities for rewards.  We envision groups of friends vying to be the leader in Dojo, teens challenging their parents, and vice versa.  And really there is no downside – people will improve their driving skills, the roads will become safer for everyone, and all the while users will have fun and earn free stuff.”

Available now in the app store, Dojo is free for iOS users to download and use by visiting

For more information, visit

About Cox Automotive

Cox Automotive Inc. is transforming the way the world buys, sells and owns cars with industry-leading digital marketing, software, financial, wholesale and e-commerce solutions for consumers, dealers, manufacturers and the overall automotive ecosystem worldwide. Committed to open choice and dedicated to strong partnerships, the Cox Automotive family includes Autotrader®,®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, vAuto®, Xtime® and a host of other brands. The global company has nearly 30,000 team members in more than 200 locations and is partner to more than 40,000 auto dealers, as well as most major automobile manufacturers, while engaging U.S. consumer car buyers with the most recognized media brands in the industry. Cox Automotive is a subsidiary of Cox Enterprises, Inc., an Atlanta-based company with revenues of $18 billion and approximately 55,000 employees. Cox Enterprises’ other major operating subsidiaries include Cox Communications and Cox Media Group. For more information about Cox Automotive, visit


For further information: Joanna Pinkham,


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