Southern Kitchen launches online store, aims to 'make shopping fun' through a blend of content and commerce

09/26/2017

ATLANTA, Sept. 26, 2017 /PRNewswire/ -- With the opening of the Shoppe at Southern Kitchen in mid-August, the online destination dedicated to delivering a blended experience of content and commerce is ready to step into the holiday season with a fully operational store. Coupled with original recipes and compelling stories of the American South, the Shoppe at Southern Kitchen breathes new life into the online shopping experience.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8052151-southern-kitchen-launches-online-store/

"Shopping used to be fun, but online shopping has become too transactional. We want to make shopping fun," said Sean Pruett, Chief Merchant at Southern Kitchen. "People used to know and trust the person from whom they bought their goods. My sincere hope is that when you choose to shop with Southern Kitchen, we bring a little bit of that fun and personal connection back."

The Shoppe at Southern Kitchen features a variety of goods from well-known national brands and small niche brands, as well as artisans and makers from around the South. Shoppers will be delighted to find cookware, entertaining items, glassware, bar tools, cutlery and more, alongside the compelling stories of the brands and makers creating the goods.

"There's something so organic about reading or watching the story of a maker, and having the ability to buy one of their products in the same place," said Southern Kitchen's Editor-in-Chief, Ashley Twist Cole. "We want to make an emotional connection with our readers, and the brands that our merchandising team is working with have amazing stories already. It really makes [the editorial] team's job easy."

In addition to maker and brand stories, Southern Kitchen boasts a robust Southern recipe database, curated and updated by the professional chefs on staff. Readers will find cooking tips and cocktail techniques, as well as profiles and narratives on the people, chefs and tastemakers influencing the South.

Everything Southern has a story, and many of those stories take place around the kitchen — whether that's the actual kitchen, the porch or the backyard. Southern Kitchen pairs those stories with hand-selected kitchen goods for the home chef, mixologist and host. Sean's promise is that "whatever the brand, you can feel safe knowing that our team has either met the people making the product, or put the product in our hands and used it. If we don't love it, we won't sell it."

About Southern Kitchen
We created Southern Kitchen to share the stories, recipes and heritage of Southern food and culture in today's South; the South that praises the locally-made, rejoices in diversity and revels in finding the perfect balance of traditional and modern. Through inspirational and educational storytelling, the website showcases the craftsmen and artisans dedicated to authentically beautiful and useful kitchen and home goods.

Southern Kitchen is focused on delivering the best in eating, drinking and entertaining. We celebrate the chefs who are redefining what it means to "cook Southern." We drink cocktails made from Southern spirit companies. We help you throw authentic oyster roasts and low country boils. At the hub of it all is our recipe database, a carefully curated and expansive collection of recipes that we are continuously testing, improving and growing (with your help, of course).

Whether you're Southern by birth or by transplant, we invite you to share in our passion for the dishes, drinks, faces, places, parties and gear that make our region unique.

Let's gather around the kitchen and cook up something special together, Southern-style.

About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company. The company's operations currently include 14 broadcast television stations and one local cable channel, more than 60 radio stations, seven daily newspapers and 11 non-daily publications; and more than 100 digital sites and services, like Rare.us, Clark.com, Dawg Nation, SEC Country, Hookem.com, Mundo Hispanico, Southern Kitchen and All22. Additionally, CMG operates the National Advertising Platform businesses of CoxReps - the country's biggest television rep firm - Gamut, and Videa. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 31 million TV viewers, more than 3.5 million newspaper readers, and nearly 15 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.