Valpak Promotes Savings on the Go Through IndyCar Partnership with Rahal Letterman Lanigan
The partnership combines America’s love of racing with Vapak’s loyal audience, reinforces the convenience of mobile apps on the go and supports Valpak’s automotive offerings, which continue to be a favorite with the Valpak audience.
The Valpak logo will be featured on the No. 15 National Guard Honda-powered IndyCar driven by Graham Rahal, as well as the No. 16 Honda-powered IndyCar driven by Oriol Servia, thus spreading the Valpak savings message nationwide on the Verizon IndyCar Series circuit.
Valpak’s envelopes – mailing July 22 through August 18 – will support the partnership. The Valpak envelope will include an augmented reality (AR) component and will be mailed to more than 40 million households throughout the United States and Canada.
On Friday, May 23, Valpak will invite their social media followers to share in the experience and excitement of the Indy 500 and will share special photos and messages with racing fans throughout the weekend on Facebook, Twitter and Instagram.
“We’re very proud to be a part of a team like Rahal Letterman Lanigan Racing,” said Michael Vivio, president of Cox Target Media, provider of Valpak, who recently got to see the team in action first-hand at the St. Petersburg Grand Prix, close to where the Valpak headquarters are located. “Not only is it a really exciting place to be, but it’s a great opportunity to remind consumers they can get Valpak savings on the go – anywhere at any time, whether that’s with a Valpak mobile app. online or in the blue envelope.”
Valpak, which has been in the business of helping people save money for more than 45 years, is known for its local coupons in North America. Recently Valpak has been leading the industry in mobile couponing, serving up mobile savings through apps and incorporating the latest technology. Valpak has shown an ongoing commitment to be on the forefront of technology with its mobile app presence in the mobile environment and its first-to-market integration into four mobile wallets, including Passbook, Microsoft, Samsung and Google.
“We are excited by our new partnership with Valpak, the huge audience it opens up to us and the ability to interact with them,” said team co-owner Bobby Rahal. “Being featured on the envelope, especially with the ability to show a video through augmented reality, is a great way to reach out to a broader audience.”
The automotive category continues to be a favorite among Valpak consumers. Last year, Valpak offered savings from almost 5,000 advertisers. Combined, more than 1.7 billion advertisements were mailed with Valpak in 2013. Categories include auto repair, tire dealers, auto parts, oil and lube, car wash and detail, auto body, auto repair and more. Advertisers include Firestone, Jiffy Lube, Valvoline, Meineke, Maaco, Precision Tune, Tuffy and other brands.
“In addition to the sponsorship, we are particularly proud to be able to sponsor the National Guard car,” said Vivio. “We join the International Franchising Association (IFA) VetFran program in their efforts to help recruit veterans and we have an incentive program for franchise owners.” Valpak has also extended that offer to members of the National Guard.
About Rahal Letterman Lanigan Racing
Rahal Letterman Lanigan Racing, based in Hilliard, Ohio and Brownsburg, Ind., is co-owned by three-time IndyCar Champion and 1986 Indianapolis 500 winner Bobby Rahal, CBS LATE SHOW host David Letterman and Mi-Jack co-owner Mike Lanigan. In 2014 the team will compete in their 23rd year of open wheel competition and attempt to add to their 20 wins – including the 2004 Indy 500 from pole with Buddy Rice -- their 29 poles, 80 podium finishes and 1992 series championship. The team also competed in the American Le Mans Series from 2009-2013 as BMW Team RLL where they won both the Manufacturer and Team Championships in the GT category in 2010 and swept all three GT titles in 2011 - Manufacturer, Team and Driver. In 2012, the team finished second in the Team Championship and third in the Manufacturer Championship and in 2013, the team finished second in the Driver, Team and Manufacturer Championship. In 2014, BMW Team RLL is competing in the TUDOR United SportsCar Championship with a two-car program in the GTLM class and will attempt to add to their 10 wins and 47 podium finishes.
Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media. With nearly 170 franchises across the United States and Canada, the signature Blue Envelope® delivers coupons and savings to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes. Valpak also offers digital solutions online through http://www.Valpak.com and http://www.valpak.ca, sites offering free coupons, e-commerce and coupon codes. Additionally, the Valpak coupon mobile coupon app for smartphone platforms delivers easy to find savings for consumers. For more information about advertising with Valpak, please contact 1-800-676-6878.
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America’s leading direct marketing companies, and Savings.com, a leading online source for savings. The company’s operations currently include 14 broadcast television stations and one local cable channel, 57 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 30 million TV viewers, more than 3.5 million print and online newspaper readers, and more than 14 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.
For further information: Marsha Strickhouser, firstname.lastname@example.org
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