Motivo is an online platform that helps mental health therapists receive their credentials in a faster, easier way — a “very niche, but very defined market,” explains Rachel McCrickard, the CEO and founder.
Mental health therapists (therapists, social workers and psychologists) are required to be under clinical supervision for two years after they graduate. The supervised hours with a seasoned clinician are designed to give the new mental health therapists guidance as they begin treating clients. But the supply of recent graduates in need of hours far exceeds the number of credentialed supervisors available to help them — particularly in rural areas. Fifty-five percent of counties have no practicing therapists, social workers or psychologists.
And that’s where Motivo fills the gap. The platform is a sort of Match.com for supervisors and the approximately 120,000 soon-to-graduate or recently graduated mental health therapists who are seeking credentials annually, which represents an estimated $1.4 billion market.