From HR Tech Outlook: The Power of Employer Branding
Finding and keeping top tech talent is increasingly challenging. Companies in and out of the technology industry are vying for the same candidates with multiple job opportunities. Digital disruption, generational shifts and the lowest unemployment rate in 50 years have heightened the competition. And the work doesn’t stop once you onboard employees. Many companies count themselves lucky if they can retain those highly skilled tech workers for 18 months.
The good news is that companies can overcome some of these challenges by developing a strategic, compelling employer brand. An employee-driven brand works in concert with the company’s overall brand to communicate the organization’s value proposition to job seekers. It’s the foundation of your recruiting and retention efforts. Your brand helps candidates and employees connect with your company, and envision what it’s like to join (and stay there).
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