From HR Tech Outlook: The Power of Employer Branding

11/20/2019

Finding and keeping top tech talent is increasingly challenging. Companies in and out of the technology industry are vying for the same candidates with multiple job opportunities. Digital disruption, generational shifts and the lowest unemployment rate in 50 years have heightened the competition. And the work doesn’t stop once you onboard employees. Many companies count themselves lucky if they can retain those highly skilled tech workers for 18 months.

The good news is that companies can overcome some of these challenges by developing a strategic, compelling employer brand. An employee-driven brand works in concert with the company’s overall brand to communicate the organization’s value proposition to job seekers. It’s the foundation of your recruiting and retention efforts. Your brand helps candidates and employees connect with your company, and envision what it’s like to join (and stay there).

Read the full story from HR Tech Outlook.

SHARE THIS NEWS

Read more like this

Cox Enterprises Acquires Majority Ownership of OpenGov
Cox Enterprises
Cox Enterprises Acquires Majority Ownership of OpenGov

02/27/2024

This investment builds on Cox’s goal to grow new diverse lines of business.

Cox Enterprises Announces STEAM-Powered Classroom Challenge with DonorsChoose to Provide Teachers with Essential Classroom Materials
Cox Enterprises
Cox Enterprises Announces STEAM-Powered Classroom Challenge with DonorsChoose to Provide Teachers with Essential Classroom Materials

02/21/2024

Cox will match up to $100,000 in community donations toward STEAM and sustainability-related ...

Atlanta Business Chronicle honors Maury Wolfe for her contributions to social impact
Cox Enterprises
Atlanta Business Chronicle honors Maury Wolfe for her contributions to social impact

02/19/2024

Maury Wolfe, vice president of corporate responsibility and social impact at Cox Enterprises, has been...