Watch Cox's "The Hug Project" Super Bowl Ad

02/11/2022

If you're watching the big game this weekend, keep your eyes open for Cox Communications' Super Bowl ad. "The Hug Project: Brothers Reunite From Across The Globe" will air during the telecast. 

Watch it here:

Eleazar has not seen his brother, Julio, in 20 years. Julio was like a father to him, and the distance has taken its toll on them both. So Cox sent them a wifi-enabled hug vest to allow them to feel each other’s touch once again.

Today, there are over 47 million immigrants living in the U.S. – many living apart from their families. In “The Hug Project | For those across the Globe,” Cox delivers an embrace to three families living across continents. Kept apart by circumstance, unable to be together. These are emotional stories of separation and personal sacrifice. Strong bonds maintained despite incredible distances. With the help of Cox, they are able to share a hug via innovative technology. And reunite in a whole new way.

This film is a journey of leaving loved ones behind. Inclusive stories that remind us that while every family is unique – we share a universal need for human connection The Hug Project is part of a larger initiative Cox calls The Connections Project, directed at providing human connection where it’s needed most.

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